Discussion: What draws YOU toward FiM?

I think this is a question a lot of us have been asking ourselves for a while now... At least those of us who 10 months ago never would have DREAMED we would be embracing the pony to this extent.  I would have straight up laughed if someone told me I would be running a My Little Pony website.

So what draws you to these ponies?

Have you been obsessed with similar things in the past? 
Do you just like the awesome animation?
Is PINKIE PIE your soulmate?

What is YOUR story?