iOS Game has TONS of pony references.

Source

Either Hasbro gave them a license, or these guys are completely ignoring copyright restrictions. Deflex, an indie style graphically insane game for the IOS was recently released by Llamasoft, makers of games like Space Giraffe. 

Not only is the full on Derpy Hooves model used, but Fluttershy can be heard in the background cheering you on as you play. 

I'm really curious about how they are getting away with this one. 

You can find a review of it here, and the game itself is up on the iOS market place. 

Thanks to Eytan for the heads up!